Case Study - Streamlining creative production

Overview

We began where we always do: by listening. Our team spent time understanding not just what Twisted Cutz did, but how they worked. We shadowed their production process, spoke with their colleagues and clients, and identified the specific pain points that generic file-sharing solutions couldn't address.

What we discovered was a workflow that needed more than cloud storage—it needed intelligent organization tailored to the unique demands of cheer music production, where a single project might involve multiple video revisions, dozens of audio iterations, and constant document updates.

The transformation was immediate. What once required dozens of emails and constant file hunting now happens in a single, intuitive platform. Twisted Cutz can focus on what they do best—creating world-class cheer music—while the technology handles the complexity of managing their creative process.

What we did